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The Most Successful Marketing Campaigns This Year | Whateven
The Most Successful Marketing Campaigns This Year

By: @JuliaHendon


#1

When it comes to marketing, getting your campaign right takes experience and every digital marketing agency knows they are only as good as their last campaign. Some companies seem to do this effortlessly though, and few campaigns have topped the larger businesses so far in 2019. With this in mind, we look at 5 of the most successful marketing campaigns this year and why they were so effective:

1. Dollar Shave Club

Dollar Shave Club is an American company that sells razors, skincare products, and many other items for male pampering. They offer their products for a low-priced monthly subscription, delivered right to your door. Initially, the company became so popular with its viral video ad that focused on the comedy approach to marketing.

Over the years, Dollar Shave Club has capitalized on humor and events like Fathers’ Day to sell their products. This approach allows them to appeal to their audience easily and brings in many of their customers. They have also invested in building relationships with hundreds of YouTube sponsors to adapt to the modern era of online consumption and they were recently acquired by Unilever for $1 billion.

2. Skittles

In the last few years, Skittles have appealed to an ever-growing market in the LGBTQ+ community. They tried stripping all the sweets and packets of color for Pride in 2017 and 2018. After some bad press and a lot of criticism, they decided on a different approach this year. They kept the rainbow inside the bag but hired four artists from the LGBTQ+ community to design new packet designs, representing what Pride meant to them.

It is very effective  (especially nowadays) to appeal to a growing audience, especially one that is full of very passionate people that have a campaign of their own. Promoting things like LGBTQ+ rights is an excellent way to be rewarded with a new interest in your products. Support the community, and the community supports you. 

3. McDonald’s

McDonald’s is a global superstar in the food industry, and everyone knows and loves the iconic ‘Big Mac’. In 2019, the company took the UK by storm when they added bacon to the meal for the first time ever. The whole country took to the internet to discuss the change, and the topic became trending with #StillABigMac and #NotABigMac on Twitter.

One of the best ways to generate attention is to make a significant change to something the customers already love. People respond very differently to change, so there is usually lots of discussion around social media. 

4. Bud Light

Bud Light beer already had a famous catchphrase (“Dilly Dilly”), so they decided to take it to the next level and change the theme of their adverts from this catchphrase to capitalize on the worldwide phenomenon that is HBO’s Game of Thrones. HBO and Bud Light teamed up to create high budget adverts that featured at the Super Bowl this year.

Bud Light not only got a spot in the world's most-watched advertisement event (Super Bowl) but also partnered with the world's most popular TV series. Now that is one way to ensure you get noticed.

5. Avengers: Endgame

Finally, we get to Marvel Studios’ Avenger: Endgame, which almost became the highest-grossing movie of all time in May. The Marvel Cinematic Universe (MCU) has become a record-breaking franchise and is one of the most popular brands in the world. It’s no wonder that the 3-hour long finale to a 22-film saga got lots of views, but the trailers for the film definitely helped it out.

The trailers omitted most of the essential parts of the movie as not to spoil it or allow anyone to find out any of the major plot points. This caused masses of people to watch the film to find out if they would ever see any of their favorite characters on the big screen again (following the disaster at the end of Avengers: Infinity War). What Marvel got was their biggest success story, and they used the classic device of a cliff-hanger to do so. 

While smaller businesses might struggle to reach such heady heights as the big hitters, with a smart marketing campaign, you can set the bar higher than you thought possible.

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